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Welcome to BoomerTowne™

BoomerTowne celebrates baby boomers and their desires to not just live longer, but live better. This ad supported web site is designed as a credible resource for baby boomers to learn, collect and share information about everything boomer related.

BoomerTowne provides baby boomers with a unique platform for expression, learning and sharing. We facilitate search, browsing, participation in discussion boards, conversation with other members and involvement in the larger boomer community. In addition, BoomerTowne has developed a Towne Council that is comprised of experts and celebrities on leading Boomer related topics

In short, members of BoomerTowne will have a nourishing, entertaining and empowering experience on BoomerTowne.com.

Why BoomerTowne.com?

Proprietary research was conducted on behalf of Concierge Web, LLC. Findings pointed to:

• A primary concern of baby boomers is the care of their aging parents.*
• Baby boomers want credible information and trusted resources about caring for aging parents.
• Respondents reacted positively to the idea of an online community where they can collect and share information.
• Current competitive environment is minimal with very few existing web sites providing comprehensive information about Boomers and the care of their parents.

*Research findings concluded that caring for aging parents is very important to Boomers and was a strong motivator in obtaining this knowledge, which isn’t readily available on the Web today.

We project that Boomertowne.com will be the largest online community for baby boomers.

• Discussion boards on a wide variety of topics will allow baby boomers to communicate, commiserate and share information with like-minded people.
• Research determined that word of mouth and Internet search are two of the top three ways people find information on caring for elderly parents.
• Boomertowne.com will provide targeted, relevant, unbiased information with thousands of pages of content specifically targeted to Boomers.
• Over 88% of the 79 million baby boomers in the U.S. use the Internet for e-mail communications and communicating with others. (Simmons Research)

What is a Baby Boomer?

• Largest and wealthiest segment in America today.
• 79 million Americans born between 1946 and 1964.
• Considered the sandwich generation – between aging adults and somewhat financially dependent off-spring.
• Nearly 30% of US population.
• Consumers who spend more than $1 trillion per year, double the spending power of today’s 60 to 70 year olds.
• An active, independent member of the workforce – 80% of Boomers say they will work past 60.

What do Baby Boomers Believe?

• They expect advances in health care to permit them to live to 100.
• 67% believe working will allow them to stay mentally active.
• 57% believe working will allow them to stay physically fit.
• They are obsessed with looking younger and consider 60 to be the new “40.”
• They are open to new experiences, products and brands and therefore are not as brand-loyal as Traditionalists.
• Boomers believe it’s not just about living longer, it’s about living better.